Marketing Jargon Terms Everyone Should Know

Marketing Jargon Terms Everyone Should Know

It doesn’t matter what industry you are in or where you are going. Wherever you may work, there will always be a business side. Learning a few of these jargon terms will help you understand what might be going on behind the scenes.

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As you build your career and your resume, it may be helpful to use acronyms and industry jargon. This article by Lindsay Lolovich focuses on ‘75 Marketing & Business Acronyms & Abbreviations Every Industry Pro Should Know’. While it has a specific focus on digital marketing and starting online businesses, it is generally useful.

The jargon used in any industry is initially a way to create more efficient communication by using terms that encapsulate additional meaning.  However, as industries grow, this jargon can exclude newcomers, especially new employees who are not familiar. As much as we are against exclusion, we would all aim for a level playing field when entering a new office. Learning some of these terms can help you to do that.

Benjamin Zander – Shining Eyes

Benjamin Zander, who conducted the Boston Philharmonic orchestra for 20 years, orchestrates a lesson in inspiring and mindful leadership. Whether viewed from the perspective of encouraging children in a family environ or that of an office situation, one cannot help being swayed both by the tone of his voice and the truth in his message. There is a leader in all of us waiting to emerge. With a vision in mind, we can unlock the potential of the people we lead in the same way that a sculptor might carve a statuette from a block of marble. Benjamin highlights the importance of learning via mistakes and in doing so awakens the art of possibility in the listener while encouraging the listener to do the same with others.